Marketing • Communication • CRM • AI
Bilingual marketing and communications strategist (FR/EN). I help founders, institutions and growth-stage organisations structure their marketing and deliver measurable results, without hiring a full team.
Book a discovery callWhether you're a startup founder, leading an institution or running a growth-stage organisation, you have better things to do than manage your campaigns, your CRM or your content strategy. That's exactly where I come in.
About me
Bilingual marketing and communications strategist (FR/EN), I work with organisations that want clear direction, strong execution and measurable results.
With 11+ years of experience, from startups to multinationals, across Cameroon, Francophone Africa, the Middle East and Canada, I've led full-stack strategies: go-to-market, paid media, CRM, email, and AI-integrated marketing operations.
I work at both levels: I set the direction, and I execute it myself.
Who I work with
My clients come from very different worlds, but they all share one thing: they want to focus on their craft while someone else takes care of the marketing.
You're building your product, your tech or your service. You need marketing that keeps up, without having to become a marketer yourself.
Colleges, NGOs, cultural or community organisations. You have a strong mission, but limited internal marketing resources.
Multinationals, scaling startups, agencies. You have a team, but you need senior bilingual expertise, on-demand or ongoing.
Real results
Real numbers, on real campaigns, across a wide range of budgets.
What I do for you
From strategy to execution, here's how I work.
Your voice, your impact.
Brand positioning, key messaging, PR and content, so your organisation speaks with one clear, consistent voice.
Every dollar invested works for you.
Data-driven multi-channel campaigns. Google, Meta, LinkedIn, programmatic, email. Rigorous tracking of cost per acquisition.
Cultivate, harvest, grow.
CRM implementation and optimisation. Architecture, workflows, segmentation, automation. Every lead tracked, every customer retained.
Artificial Intelligence
Not a trend. A real operational advantage.
I integrate AI into marketing operations in concrete, measurable ways, because it genuinely changes what a small team can achieve.
"Small teams that move like big ones."
What they say
Joyce served as a dedicated and reliable Account Manager at Eskimi, displaying a strong passion for her work. I consistently relied on Joyce for her expertise in handling key clients. Her commitment to personal growth was evident, and she was always eager to develop professionally. I wish all the success to Joyce as she pursues her future career endeavors!
Joyce is passionate in everything she does, especially in digital where she has significantly impacted CHOCOCAM brands digital presence. She is very creative and rigorous, and brought real added value to our team. She showed a great sense of initiative, adaptability and teamwork. It was a pleasure working with her.
Joyce has been a terrific manager. A very talented, innovative woman with a great skill of pedagogy. Working with her has been a great experience and a moment of growth in my young career. Above all, she makes the work environment very funny.
Joyce has a strong passion for Digital marketing. She is incredible on the field. She will easily manage from the concept to the implementation of an idea or a project. She takes full ownership of what is under her scope. With her team spirit, coaching skills and initiatives taken, it has been a wonderful experience to work with her.
Ready to start?
30 minutes is all it takes to find out if we're a good fit. In French or English, virtual or in Vancouver.
Book a discovery call