About

I traded the beaches of Kribi
for the mountains of Vancouver.

Eleven years of international marketing, a leap to British Columbia, and one belief: good ideas deserve to be seen.

Joyce Eva Nolla, founder of PichPich Marketing, Greater Vancouver

My story

Joyce Eva Nolla.

I took a risk, I know it. But I've come to feel that life is made of nothing else. After eleven years building brands and campaigns in Cameroon, then across Africa, the Middle East and Europe, I started over in British Columbia. New language, new market, back to zero.

And what a reset. You think you know marketing, then you realise that here the punctuation, the expressions, the codes, even the platforms you thought you'd mastered, run deeper. I unlearned, I relearned, and I gained a humility that serves me every day: I know exactly what it feels like to start from nothing, with big ambition and few resources.

That is precisely why I founded PichPich Marketing. Too many SMEs and organisations carry a strong mission yet stay invisible, for lack of marketing worthy of their work. I become the resource I wish I'd had: senior, bilingual expertise that thinks the strategy and actually executes it. No jargon. Clear actions, for tangible results.

This fresh start also reminded me of the essential: we work better when we also allow ourselves to live. I move forward with rigour, with faith and with heart, serving entrepreneurs and organisations across Greater Vancouver, in French and in English.

11+ years of experience Bilingual FR / EN Greater Vancouver, BC Google, Meta, HubSpot, Outbrain certified
11+
Years of experience
18
Countries reached by my campaigns
46
Client accounts managed at once

My expertise, in numbers

Proof,
not promises.

Eleven years of campaigns, brands and data. A few concrete results, by area.

Digital advertising

+806% conversions in one year (from 3,000 to 24,200), at $15.62 per conversion on a reduced budget. Across African and European markets, programmatic campaigns of several million impressions (up to 8.4M).

Email marketing

47% average open rate (peaks near 60%), well above sector benchmarks, with nurture sequences opened by 86 to 94% of contacts.

Social media

913,000 people reached in one year for an institution, with LinkedIn reach multiplied more than 20-fold. For a community organisation, a video audience multiplied ~20x, with zero budget.

CRM & automation

Full HubSpot migration, from zero to production, and 700+ qualified leads generated in one year through automated sequences.

Data & measurement

GA4, GTM and Pixel deployed as a single source of truth, with automated reporting and clear dashboards to decide on facts.

Brand & communications

55 field promotion actions in one year and product launches taken from audit all the way to market.

SEO, GEO & AI

Up to 66% of a program's leads generated through organic search. Full technical audits and SEO + GEO optimization (visibility in Google and in AI engines).

Who I work with

Three profiles,
one shared expectation: that it works.

My clients come from very different backgrounds, but they all share one thing: they want to focus on their craft while someone else takes care of marketing.

Founders & entrepreneurs

You're building your product, your tech or your service. You need marketing that keeps up, without having to become a marketer yourself.

Institutions & organisations

Colleges, NGOs, cultural or community organisations. You have a strong mission, but few marketing resources in-house.

Growing companies

Multinationals, scaling startups, agencies. You have a team, but you need senior bilingual expertise, on a one-off or ongoing basis.

Shall we talk?

Your project deserves
a clear direction.

30 minutes to find out if we can work together. In French or English, virtually or in Greater Vancouver.

Book a discovery call