Insights, tools
and marketing strategies.

Email marketing

The welcome email sequence: turn a subscriber into a customer

It's a small business's most profitable email ($6.16 per send per Omnisend), and one of the riskiest. A 5-email sequence, with timing, goals and the numbers to aim for.

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AI & Visibility

Measuring your AI share of voice (advanced GEO)

How often do ChatGPT and Perplexity cite you versus competitors? A five-point method to turn it into a number you track every month, and grow.

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Advice & Strategy

How to choose a marketing consultant: red flags, questions, references

The best criterion is neither the portfolio nor the rate. The red flags to spot on the first call, the questions that force transparency, and the reference check almost nobody does.

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Online advertising

Google Ads for a Vancouver small business: getting started

At the 2026 average $5.42 click, a budget that's too thin learns nothing. The budget to plan, a first campaign in five steps, and the mistakes that drain a small business's budget.

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AI & Automation

AI automation for a small business: save hours without losing your brand voice

AI can give back the equivalent of a workday each week, but 52% of customers distrust undisclosed AI content. Which tasks to automate, which to keep human, and a four-step method.

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CRM & Tools

Best CRM for a small business in Canada: criteria, costs and setup

55% of CRM projects miss their goals, almost never because of the software. Five criteria, 2026 pricing compared (HubSpot, Zoho, Pipedrive, Salesforce) and the real cost for a small team.

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Bilingual marketing

Reach francophone customers in British Columbia: marketing without word-for-word translation

328,650 people speak French in the province, and 40% of consumers never buy from a site in another language. How to reach this market by adapting your marketing, not translating it.

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AI & Visibility

AI visibility audit: what ChatGPT and Perplexity say about your business

93% of companies have at least one false or missing fact in AI answers. The 5-step audit method, with a numeric scoring grid and a correction plan for each error type.

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Strategy & Marketing Leadership

Fractional CMO vs marketing agency: how to choose for your small business?

One decides, the other executes. Compared 2026 costs, agency churn rates by service, and a five-question grid to settle it without regrets.

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Rates & Budget

How much does a marketing consultant cost in Vancouver? The real 2026 ranges

Hourly rates, projects, monthly retainers and fractional CMO: what small businesses actually pay, the hire comparison, and how to read a quote.

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Cybersecurity & AI

Anatomy of an AI-powered job scam: how to protect yourself

A fake recruiter email can pass every security check. Here is how to expose it, from the simplest test to the most technical, and where to report.

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AI & Content

The strategic FAQ page: get cited by AI and convert

The question-and-answer format is one of the most cited by ChatGPT and Perplexity. Here is how to build an FAQ that gets you cited and converts.

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Reviews & AI

Customer reviews and AI: how your online reputation decides whether an AI recommends you

Reviews no longer only reassure your customers: they tell AI whether you deserve to be the answer. Here is how to build a citable online reputation.

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AI & Structured data

Structured data (Schema.org): help AI understand and cite your small business

The invisible markup Google and AI read to understand your site. Here are the 5 types to put in place first.

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AI & Analytics

AI traffic: how to measure visits from ChatGPT and Perplexity

Your customers already arrive via ChatGPT, but that traffic is invisible in your reports. Here is how to measure it in Google Analytics 4.

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Local SEO

Google Business Profile: get found locally and cited by AI

For a local small business, your listing is often the first point of contact, before the website. Here is how to optimise it.

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Brand identity

Brand identity: why a consistent brand drives sales in 2026

A logo is not enough. A clear, consistent brand reassures customers, drives sales and makes you citable by AI.

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Online advertising

Google Ads vs Meta Ads: where to invest your ad budget in 2026

One captures existing demand, the other creates it. Here is how a small business decides where to put its budget.

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CRM & AI

CRM and AI: how HubSpot turns your customer data into growth

A well-kept CRM, powered by AI, becomes a small business's best sales tool. Here is how.

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AI & SEO

SEO is no longer enough: how to get recommended by AI in 2026

ChatGPT and Perplexity are becoming the new results page. Here is how AI can recommend your business.

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Marketing

5 marketing mistakes BC small businesses are still making in 2025

The most common mistakes I see among francophone SMEs in BC, and how to fix them.

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AI & Productivity

From ChatGPT to a multi-AI stack : why I changed how I work

How I built my AI toolkit, and why one tool is never enough.

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Email Marketing

My email marketing philosophy : less noise, more meaning

Why email remains the most powerful channel, when you treat it with respect.

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LinkedIn

Your LinkedIn company page : why it's not converting

The reasons your company page generates nothing, and how to fix it.

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Consumer science

Consumer neuroscience: why your ad targeting is missing the mark

What brain science teaches us about targeting, and what most marketers overlook.

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