Marketing
5 marketing mistakes BC small businesses are still making in 2025
The most common mistakes I see among francophone SMEs in BC, and how to fix them.
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AI & Productivity
From ChatGPT to a multi-AI stack : why I changed how I work
How I built my AI toolkit, and why one tool is never enough.
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Email Marketing
My email marketing philosophy : less noise, more meaning
Why email remains the most powerful channel, when you treat it with respect.
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Your LinkedIn company page : why it's not converting
The reasons your company page generates nothing, and how to fix it.
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Consumer science
Consumer neuroscience : why your ad targeting is missing the mark
What brain science teaches us about targeting, and what most marketers overlook.
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